Winsor Clarke Brackenbury - Supplying Artwork

Supplying Artwork

We offer a full design and artwork service here at WCB, but naturally, many people like to provide their own.

The following information is intended to aid customers in providing suitable artwork, in order to reduce the likelihood of additional artworking charges and delays.

If you are supplying your own artwork, please feel free to call us and discuss your artwork, our studio will be more than happy to help at any stage.
Please call on 01473 287025, or email studio@brackenburyprint.co.uk

Platforms

We are an Apple Macintosh based studio, so Mac files and disks are preferred, but PC disk are normally fine, as long as the files are not compressed as “.exe” files.

Formats

Where possible, we would prefer to receive artwork as Press-ready PDF files, but we can also accept files in the following formats:

  • Quark Xpress (Up to v8)
  • Adobe Illustrator (Up to CS4)
  • Adobe InDesign (Up to CS4)

Artwork files should be in the correct colour space (CMYK or spot) and have all fonts embedded or included.
If supplying in Quark or InDesign, please bear in mind that the artwork file doesn’t include any of the placed images or graphics. Please be sure to export using the application’s “Collect for Output (Quark)” or Package for Print (InDesign) functions.

Artwork provided in Microsoft Word or Publisher will be treated as “Visual Supplied” and will require re-artworking at a charge of £35 per hour.
However, if you can save a Press-Ready PDF from your Word or Publisher documents, we could use that

Media

We can accept artwork via the following media:

  • CD Rom
  • DVD
  • USB stick
  • Email (studio@brackenburyprint.co.uk)

For files too large to send by conventional email, we recommend using the free HIGHTAIL service

 

Bleed & Trims

When providing artwork for a job, often it is nice to have an image or colour go right to the edge of the paper. Particularly on leaflets or booklets, this can help to give the finished item a more ‘complete’ look.

Achieving this, however’ raises the often misunderstood subject of “bleed” and “trim marks”.

Much like your desktop printer, professional printing equipment also leaves some white space around the edges of the paper. To prevent the edge of the artwork being lost to this white space, jobs are printed on a larger sheet, and cut down to size afterwards. There is likely to be a small amount of movement between each sheet when printing, and then cutting, so to avoid the likelihood of any visible white paper at the edge of some of your finished items, artwork should include 3mm of “bleed”. What this means is that the image/colour which goes to the edge of the document should exceed that edge by 3mm.

Adding bleed to artwork

For example, for an A4 leaflet (210mm x 297mm), extend those elements to 216mm x 303mm, so the colour/image go right to this larger edge (being sure to keep the other elements inside their normal margins). We then trim that extra 3mm off each side of the document, reducing it back to A4, confident that no white edges will be visible. To ensure that the correct final size is achieved, it is also recommended that the artwork includes trim marks. These are the short, thin black lines which are positioned slightly beyond the bleed area at the corners of the document, that show the guillotine operator where to cut. Often, your DTP software can automatically add these at the click of a button.

“Bleed & Trim Marks” are a subject which becomes very straightforward once you are used to it or have seen the process in action, but can often be confusing to begin with.

If bleed is not required, the printed image required should be at least 3mm in from the edge of the paper.